Does this sound familiar? You put your resources behind a great story that you and your staff are proud of. When it finally airs, it sounds great on the radio, and you're feeling swell. But within a few days your audience's attention moves elsewhere.
Join Christian Skotte -- Science Friday’s Head of Digital -- for a webinar about how Science Friday built their online growth strategy and dealt with fickle audience tastes and the ephemeral nature of news reporting.
Christian will share observations and helpful tips for digital strategy assembled from Science Friday’s recent work on their annual Cephalopod Week in which the Science Friday team figured out how to use strategic analysis and collaborative goal setting to broaden their reach and deepen their engagement.
You can access a recording of the webinar here.