KLCC’s Brian Bull Wins 2017 PRNDI/NEFE Financial Reporting Award

May 31, 2017

Brian Bull from KLCC in Eugene, Oregon, will receive the 2017 PRNDI/NEFE Excellence in Consumer Financial Reporting Award. Bull’s story, "Robust Eugene-Springfield Housing Market Subject To Potential Downturns,” showcased a couple moving from the rural east coast to Oregon and the tough financial decisions they faced while trying to buy a home in a more expensive housing market.

“There are many new and young first-time homebuyers that are drawn to the Eugene-Springfield region, who are confronted with steadily climbing prices that may push their financial comfort level to new bounds,” said Bull. “Some may put off such purchases, causing economic outcomes that may affect their financial standing and that of their communities. Others are priced out of their preferred region altogether, taking their families to parts beyond the Eugene area that are not as familiar but more affordable.”

This year marks the third year that PRNDI has partnered with the National Endowment for Financial Education (NEFE) to highlight consumer financial journalism produced in public media. 

“Brian Bull and KLCC offer in-depth storytelling on how one family carefully considered their budget when buying a home in a competitive marketplace. Our hope in presenting this award with PRNDI is to recognize reporting that effectively chronicles the real-life financial challenges that people from all walks of life face,” said Paul Golden of NEFE. “KLCC’s winning entry is another prime example of how to successfully report on this important topic.”

“The PRNDI/NEFE award is an incredible opportunity to showcase journalism that matters to every consumer. PRNDI is grateful to NEFE for generously sponsoring this award and giving a public media reporter the opportunity to attend the PRNDI conference,” said PRNDI President Terry Gildea.

Bull will attend the 2017 PRNDI conference in Miami in June. He will receive his award at PRNDI’s annual banquet on Saturday June 24.